Jean Jacquelin, original lithographic poster

The “Provence” travel poster created by Jean Jacquelin in 1954 it is a classic piece of mid-century modern advertising commissioned by the SNCF, the French National Railways.

The poster utilizes a brilliant painterly framing technique. Instead of just showing a landscape, it presents a scenic, sun-drenched view of the rural Provençal countryside framed as if looked at through a train window. This cleverly linked the beauty of the destination directly to the journey of rail travel.

Jacquelin frequently signed his graphic works and commercial illustrations using his shorthand moniker, "Jal".

True to the Mid-Century Modern era, the poster blends stylized realism with bold, warm colors that encapsulate the signature golden light, rolling hills, and rustic architecture of the Provence region.

Framed with a narrow black frame and a green-blue passepartout.

H 111 x W 71 CM.